7 all NEW products!
I’m so excited today for the launch of Beautycounter’s new powder collection (blush, eyeshadow, highlighter, and bronzer) and the new and improved comeback of the liquid eyeliner we had over the holidays.
I don’t use liquid eyeliner too much. I have this Beautycounter black one and the brown Dr. Haushka liquid eyeliner. They say practice makes perfect so maybe I just need to practice my cat eye look more. I wear glasses 95% of the time so I feel like a beautiful cat eye look with liquid eyeliner just gets lost on me.
It’s unscented, vegan, soy-free, nut-free, and safe for contact wearers. Optimized for easy, precise application and featuring a rich matte black formula, this liquid eyeliner is perfect for creating everything from thin, sharp lines to thick, dramatic wings. Plus, its long-wearing formula lasts up to 12 hours.
As much as I loved our current eyeshadow duos and blush duos one of the complaints we had about them was that they were more for the natural girls and were not highly pigmented. Meaning that if you wanted some intense color then these eye/blush duos were just not for you. I personally rarely have a need for intense color in my day-to-day makeup wearing but I see their point. They were beautiful colors but not very buildable. Creating pigmented makeup with safer ingredients is no easy task! The good thing about our new colors is that they are more pigmented. If you want intensity they have it. If you want a lighter color then you can do that too. The color goes on with one swipe and it stays on all day! In addition, the dusting has been greatly reduced. In other words, it doesn’t get everywhere, it goes on where you intended and stays on!
Our current Nudes Eyeshadow palette ($88) we brought into the line over the holidays was a prequel of sorts to these new color palettes. It too has highly pigmented color for a light or dark application. Check out the Midnight Magic look on video. It’s stunning.
We have reformulated our powders to significantly increase performance but still meet our safety standards. I can’t wait to try that Halo highlighter.
WHAT MAKES THE NEW MAKEUP POWDERS UNIQUE?
These new powders deliver on 4 key criteria.
- PAYOFF: one-swipe full-color intensity. We select safer, artist-grade pigments that deliver a rich color payoff.
- PRECISION: Our formula goes through a triple-milling process that grinds the ingredients to the most perfect, most precise particle size. The result is silky-smooth, blendable powders with even application.
- PERFORMANCE: long-wearing color. Our formula contains ‘Butterpowder,’ which is a natural binding ingredient that helps the powders attach to the skin and stay on all day.
- PURITY: we screen every batch of our powders for heavy metals, to ensure we deliver higher-performing, significantly safer formulas.
All the new powder formula compacts are made with FSC-certified paper and made in the USA!
The eyeshadow, bronzer and highlighter compacts also come with removable mirrors.
These new shades of eyeshadow and blush replace all current shade duos which are being discontinued. Limited quantities are still available of previous versions.
WHY IS IT SAFER?
We are very selective when it comes to pigments. Of the 63 cosmetic colorants allowed in the US, we currently use only 18 in our cosmetics. They are all unscented, vegan, gluten-free, and nut-free.
This classic eyeshadow palette below is probably going to be my favorite. As a redhead, these colors always look amazing on me and make my hazel eyes pop! I might finally be able to give up my beloved Origins Copper Penny now. It has long been my fave and I wore it on my wedding day along with some fake eyelashes. It truly was my best makeup day ever!
WHAT’S THE DIFFERENCE BETWEEN THESE NEW POWDER HIGHLIGHTERS AND THE CREAM OPTIONS:
The differences between these two products are the finish and the application. Illuminating Cream Highlighter delivers a dewy sheen, while Luminous Powder Highlighter delivers a powder sheen. Illuminating Cream Highlighter can be applied directly to bare skin or on top of liquid foundation and blended with fingertips. Luminous Powder Highlighter should be applied with a brush, such as Fan Powder Brush, on bare skin or on top of Mattifying Powder.
All new powders are sold individually. But, you can save $30 by purchasing the Get the Look sets ($115 ($145 value)) that include 4 safer, high-performing products that take your every day look to the next level. Choose from 1 of the 3 Get the Look customizable sets.
Each bundle includes:
Velvet Eyeshadow Palette
Bronzer or Highlighter
As for the colors of the blushes, they are blendable and buildable, and the shades have been developed to work on all skin tones. Whatever look you are going for, rest assured that all shades will work for you.
If you are looking to achieve a natural flush, try the following shades:
Light skin tones: Melon and Guava
Medium skin tones: Nectar, Date, and Passionfruit
Deep skin tones: Raspberry and Sorbet
If you are really into the specifics of all these products take a look at this behind-the-scenes video that was made for Beautycounter consultants by our Chief Artistic Officer, Christy Coleman. The password is Powders.
If you’re not sure which skincare items or cosmetics may be right for you or your skin type (and you don’t already have a consultant!), just email me with some details about your skin and products you’re interested in and I’ll get back to you within about 72-hours with my best recommendations.