What does transparency mean? To me, it means that a company is sharing 100% of their ingredients, process, and the source of their raw materials. I used to just take stuff at face value until I understood that companies often hide ingredients behind seemingly pleasant-sounding words (like fragrance), so I’m a total skeptic about anything less than complete transparency. I feel like if I’m buying a product, putting it in or on my body, I have a right to know what’s in it.
It’s a major RED FLAG to me when I can’t track down the ingredients in products.
In foods you often see words like ”Spices” and “Natural Flavorings”. In products you put on your skin, you often see words like “Parfum”, and “Fragrance”. Due to what is known as “Trade Secret” legislation, those ingredients could be a lot of really gnarly stuff. Legally, we just don’t always know what toxic chemicals are hiding behind vague labels. They aren’t required to disclose any ingredients. If a company doesn’t want to comply, I can move on and find somewhere else to spend my money.
Luckily, the tides are changing and more and more companies are making transparency a top priority. But we need ALL companies to be doing this, which is another reason I have such admiration for Beautycounter. We are fighting to get legislation so all companies are held to higher standards of safety.
Beautycounter came about after the founder, Gregg Renfrew, learned that the personal care products industry is extremely under-regulated and that companies aren’t required to tell consumers what is in the products they sell. She wanted to offer better, safer products while bringing transparency back to beauty. Cleaner, better beauty can only begin when you know what’s in your products.
All of the ingredients Beautycounter uses when formulating products, including all known components of fragrances that traditionally fall under the words “fragrance” or “parfum” are fully disclosed on the website. There is an Ingredients Glossary where they list the sources of ingredients and share whether they are naturally derived or synthetic. Beautycounter also stands out in its testing standards and ingredient screening processes. I promise you other companies are NOT testing the way Beautycounter does.
Do I use any products that are NOT Beautycounter? Sure. Not many, but yes. However, I am pretty darn sure that none of them are as safe as Beautycounter.
Need help making product selections, choosing skincare for you or your family or picking a color that will work with your skin tone? I’m here to help you choose safer, even if that means non-Beautycounter products. I want to educate you about clean products.
Simply email me for 1:1 help anytime.
#SaferSkincare #CleanerCosmetics #BetterBeauty
#NoSecretsAdded #ThisMatters #Transparency