12 Days of Safer Beauty Education

Happy New Year everyone! May 2020 be the best year yet for you!

I’m starting the year off with 12 days of safer beauty education and welcome to Day 1!

As a Beautycounter consultant, I hear about safer beauty education every day… and I forget that the majority of people haven’t been educated about this topic. In fact, the latest statistic I heard is that only 20% of US consumers are aware that there are potentially harmful ingredients in products. And even then, most people don’t understand what that really means.

So over the next 12 days, I will be sharing some topics of safer beauty education that will equip you with usable knowledge so you can be a better advocate for yourself and your loved ones.

Because the truth is it is up to us. The US beauty industry is valued at 66 billion dollars, and it is shockingly unregulated. The FDA has the equivalent of just 6 full-time inspectors to monitor 3 million shipments of cosmetics coming in each year.

So it’s time for us to be the inspectors.

In preparation for the next 11 days, I’m going to give you a little bit of homework:

Download the EWG app on your phone so you can investigate products and search ingredients.
Count up the number of personal care products you use every day. And don’t forget toothpaste and soap! The average woman uses 12 products which contain 168 chemicals. Just on a no makeup day I use 12 (shampoo, conditioner, bath gel, deo, toothpaste, toner, moisturizer, leave-in conditioner, hair gel, hair oil, body lotion, and lip balm).
Lastly, I want you to admit something to yourself. What’s that one thing you use that you know in your heart of hearts that isn’t good for you? You don’t have to write it down or say it out loud … just identify it. I know what mine is 🙂

When you’re working towards a cleaner future for everyone, a lot can happen in a year. Here’s how it all added up in 2019 for Beautycounter.